[ad_1]
BET, a unit of ViacomCBS (NASDAQ: VIAC; VIACA), announced the launch today (September 15) of BET Studios, an unprecedented studio venture that offers equity participation to black content creators. Driven by the infrastructure and funding of BET and ViacomCBS, BET Studios will create premium TV series and movies for a number of domestic buyers, including Paramount +, SHOWTIME, CBS, Nickelodeon, BET + and BET, in addition to select third-party platforms. good-in-class content from leading and rising black creatives. BET Studios will start with the main partners Kenya Barris, Rashida Jones and Aaron Rahsan Thomas.
“The demand for premium content from Black’s creators has increased dramatically as a result of both the rapidly changing media and the social landscape. BET, with our 40-year legacy of celebrating black culture and the full power of the ecosystem, ViacomCBS is uniquely positioned to serve this demand, ”he said. BET President Scott Mills. “As a company of black entrepreneurship, we are extremely excited to create the first large studio to provide black creators with ownership, creative freedom and the unparalleled partnership and support of BET. I am glad that Aisha is at the forefront of this endeavor and I look forward to our collaboration with our amazing creative partners at BET Studios. ”
RELATED: Kenya Barris breaks silence on autumn politically accused episode of “black-ish”
“BET Studios is an exciting and new extension of the famous BET brand and we have a structure suitable for our time to bring the best talents to this real-owned production company,” he said. David Nevins, Chief Content Officer, Scripted Originals, Paramount + & Chairman and Chief Executive Officer, Showtime Networks Inc. a search team to lead this endeavor along with Aisha Summers. “
“The investment made by Scott, David Nevins, Bob Bakish and the ViacomCBS team at BET Studios is not just an investment in black storytelling, it is also an investment in culture,” he said. Baris. “And while the individual’s success has been great, the opportunity to reinforce and support underrepresented narrators has been just as exciting, and this endeavor allows this to continue to be a major focus in the next chapter of my career.”
“There is such a power in creative talent that the main partners bring to the table the unique ability of BET Studios to tell black stories on a large scale,” he said. Jones. “This joining of forces is super exciting for me in the many ways that colored people see themselves presented on screen. “
RELATED: Kenya Barris talks to BET.com about #BlackAF and its relationship with critics
“As a new venture, BET Studios offers the opportunity to expand the brand’s legacy to present Black stories,” he said. Thomas. “This is a chance to bring to life nuanced, layered stories, to partner with a team that thinks ahead, that is interested in surprising and attracting the audience.”
BET Studios will be guided by Aisha Summers Burke, who was recently appointed executive vice president and general manager of the new company. In this role, Burke will be responsible for working with the studio’s great creative partners and key internal voters. In addition to monitoring the daily creative issues for the company, she will be responsible for the content of BET Studios and will focus on increasing the studio’s production on both internal and external platforms. Burke will report to BET President Scott Mills.
“BET has long been known for excellence in producing quality programming that authentically portrays the experiences of the black community,” said Summers Burke.
“With the launch of BET Studios, we are excited to introduce a new model that opens the aperture to a wide range of platforms and supports the full range of content from Black’s creators.” reflecting all aspects of entertainment. ”
Before joining BET, Burke spent thirteen years on Warner Bros. TV.
[ad_2]
Source link