Apple’s new MacBook Pro goes back to what makes laptops great

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Re-introducing the MagSafe magnetic charging port, which is a key element on older Macs, is especially welcome if you tend to be clumsy and stumble on charging cables; At most, MagSafe ensures that the cable is released and the laptop does not crash to the floor.

This return to functionality has come with some sacrifice. The new MacBook Pro is heavier than the previous generation MacBook Pro, weighing 4.7 and 3.5 pounds, respectively, adding about a pound of weight to the previous generation. But they also only have thicker hair, which means that Apple has made some clever maneuvers on the insides of the machines to adjust these ports. Battery life, in some ways the only important specifications, should also be significantly better.

This is due in large part to the upgrade of the chip that these laptops receive. The new M1 Pro and M1 Max chips are based on last year’s M1 chip, which was Apple’s first custom processor for the Mac and powered last year’s MacBook Air and 13-inch MacBook Pro. These new chips should offer huge performance gains — though comparative and speed tests will soon reveal how large these increases are — and in a series of not-so-fine charts, Apple has shown how chips should outperform Intel-powered machines in almost every category. The company claims that the M1 Max’s 32-core graphics processor, for example, rivals even the most powerful laptops with discrete graphics processors.

Apple’s own apps are optimized for the new chips, which will begin distribution when the new MacBook Pros comes out later this month, and some third-party developers have been available (via pre-recorded videos) to ensure new ones. the power of the Mac. But these new MacBook pros will still use last year’s emulator to run some x86 applications. Probably some of these applications are the most important element of the MacBook Pros: Buyers of high-end Apple hardware are also customers who will spend a lot of money on software, whether for work or for occasional use, and just that Apple is targeting these machines worth $ 2,000 and up.

“Many creative professionals have been eager to see how the M1 will be designed for their needs,” said Mikako Kitagawa, director of research at Gartner. “It’s not like all the applications they need [optimized]but Apple is working with key third-party developers like Adobe, so between performance gains and key applications, this may be the time for creative professionals to replace their devices.

Kitagawa said he believes these new MacBook Pros won’t be a high-volume item, given their starting price of $ 2,000. In other words, she doesn’t think sales of the new MacBook Pros will even change Apple’s current market share in global PC shipments.

But the new machines are still technologically – and symbolically – significant to Apple. She noted that Microsoft has just announced a new Surface Studio laptop, which is also aimed at designers, developers and manufacturers. This is another laptop that is unlikely to make a huge difference in the market, but this is a chance for Microsoft to show what it believes it can offer creative users. Attracting artists and, to some extent, counterculture is in Apple’s computer DNA. It has lost its way in recent years. To build the MacBook Pros for the future, Apple rightly follows the path to the past.


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